Remote Services Likely to Raise Driver Interest in Telematics
Remote activation of specific in-vehicle functions, such as turning on interior temperature-control and defrosting systems, shows a high likelihood of dramatically raising consumer interest in telematics services in future vehicles, according to a recent study conducted for ATX Group. ATX is the world’s second largest telematics provider to the automotive industry, serving both the North American and European markets.
Remote diagnostics of vehicle performance and automatic owner (parent) notification anytime the vehicle exceeded the owner’s pre-determined speed limit emerged as additional applications consumers preferred in a telematics service package.
Among the five telematics service package offerings included in the analysis (automatic crash notification, the remote access services, GPS location-based services, vehicle information, and satellite radio)*, vehicle owners in the U.S. were more likely to purchase a bundle of telematics services if it included the remote access capability.