Size of M2M market in Europe
An interesting article that lists the actual size of the M2M market in Europe.
Mass market opportunities only exist in segments where valuable information can be generated by a large population of devices. Examples of this are found in the utility, transportation, security and retail industries. Europe has 345 million energy meters, 254 million motor vehicles, 8 million security alarm systems and 6 million POS-terminals Altogether these segments represent a potential market of over 600 million wireless M2M connections.
The European wireless M2M market is in a solid growth phase with strong demand across a wide range of industries. The publisher estimates that deployments of wireless M2M units, defined as deployed and activated devices, reached 4.1 million units in 2006. Growing at a compound average annual growth rate of 42.9 percent, the market size is expected to reach 24.4 million units by 2011. In the medium term, the annual growth rate will however be more moderate. Not until after 2010 will the anticipated mass-market adoption of telematics by automotive OEMs push growth rates above 30 percent. Other key vertical markets are forecasted to see a more linear growth. Security alarms and POS-terminals are expected to reach their natural saturation point in a relatively near future, whereas the full growth potential for energy meters will remain far from realized even at the end of the period.