Wireless Mobile Screens at newspaper outlets to help boost sales
M2M for pushing Advertisements to remote kiosks and mobile Screens.
The wireless, battery-operated systems featuring 32″ screens have been installed in Evening Standard sales booths at major “footfall” sites, including Euston Station, Fenchurch Street, Farringdon and Waterloo, as part of a major programme of improvements to the paper’s street presence.
The supplier, Comtech M2M (machine-to-machine), has also signed a contract for an indoor version of the “Extra!” system with Newsquest, to maximise on “queue dwell times” at newsagents.
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The units can be updated at any time from advertising sales and news rooms using the system’s “Extralive” management service, without relying on a retailer’s own IT network infrastructure.